Dealer Information

Hyundai already has great deals with no factory incentives, so the price is already pretty good. CarCostCanada reports were a great validation tool to see that the dealer was giving me the best they can. And actually when I went in on the 31st of August, when I made the price negotiations they told me that they just got their new financing rates and they DROPPED! So it was a great experience with Brantford Hyundai. I chose the Hyundai Elantra for the fuel efficiency first and foremost, the low price being a close second.

I test drove many vehicles in this category (Toyota Matrix, Mazda 3, Volkswagen Golf Wagon, Mercedes B200) and I settled on the Elantra Touring as the best combination of all these features at the best price. I actually ended up not bringing up the CarCost report because the dealer immediately hit me with a price that was substantially BELOW the Car Cost Wholesale Price!

Prior to negotiating a price, I asked if they would accept the CarCost Canada print out as a starting point for negotiating the price. Jeff Shoots said they would; that other customers come in with the print out and, they make a deal using the print out. It makes the sales process more efficient, less stressful and, reinforces to the customer that they are getting the best price possible.

I used the wholesale price, allowed 5 % markup and asked for the 209 trailer package to be included which was agreed to.