Buying a 2011 Mazda CX-7, and saving $2000 off of MSRP.
I went to get a price.
Bring out the Price Report, said that I wanted to pay the amount on the report plus 3%. End of the negotiation. The rep went to see his director and we concluded a deal!
10 minutes negotiation including presentation!
Buying a 2009 Mazda MAZDA5, and saving $1000 off of MSRP.
I chose this dealer because he was the one where I first examined and road tested the car. After receiving the cost price information from CarCostCanada, I offered this dealer to match the price (cost + 650$) of the dealer recommended by CarCostCanada (Gabriel Mazda), and he accepted. I think that most dealers would do the same thing to close a sale.