Buying a 2010 Toyota Tacoma, and saving $2000 off of MSRP.
Prior to registering with Car Cost Canada I sent email inquiries for the vehicle I wanted, to several dealers in my area. 5 from my metro area, 3 in a nearby City, and 2 in small towns nearby.
The vehilce I was looking for wan't available as end of year manufacturing had ceased and new model years were due to ship, however I wanted the end of year discounts.
One of the small town dealers was the first to respond within a couple hours, was very friendly, and spent some time chatting about what I was looking for, and discussed what alternatives we could look at.
The metro area dealers and the "other" small town dealer all got back to me within 2-3 days. None seemed terribly interested in my business. just leaving a voicemail or sending an e-mail saying what I want isn't available, and call them if I want to look at a 2011.
The dealers in the nearby metro area never responded.
Once I registered with Car Cost Canada (modifying what I wanted to account for the lack of manual transmission trucks in the area), my info was sent by Car Cost Canada to the "other" small town dealer automatically. They emailed me very soon, offering me invoice plus 2.8% for the vehicle I was interested in.
Using that information, I contacted the original small town dealer I'd already spoke to, and who'd been so helpful, and provided him with the info from the Car Cost Canada site, as well as the Car Cost Canada affiliated dealer.
He asked only "so how much do I have to beat it by, to get your business?"
I'd had such a great experience with this dealer by this time that I told him to match it and throw in a set of all season mats. He did and the deal was done.
After some calculations factoring the retail price of the mats, it appears my total price is approx dealer invoice +2.3%
The Car Cost Canada wholesale price report was very useful in my negotiations.
Paul from Metcalfe, ON
reported on Friday, September 24, 2010