No matter whether on the road or at the track, Porsche makes a habit of performing at the front of the pack. After the sports car brand managed to attain the highest position possible in the Canadian Black Book (CBB) “2021 Overall Brand Award – Luxury” category for three consecutive years, it once again achieved the top spot in the latest 2021 study.
Porsche actually scores well in all of its categories, with the Panamera retaining the highest percentage of any competitor in its Prestige Luxury Car segment, a feat it’s attained for the past eight years. Similarly, the Macan, which earned the highest score in its Compact Luxury Crossover division yet again, has owned this position for three years in a row, while the legendary 911 has been on top of the Premium Sporty Car class for two years as of the 2021 CBB study.
“We are honoured and delighted to accept the Overall Brand Award – Luxury as well as three model accolades from Canadian Black Book this year,” noted Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. “Consumers have many available choices in the market and we welcome these recognitions, which provide an additional reason to consider the brand. These outstanding acknowledgments by the leading authority highlight strong value retentions which ultimately benefit the customer.”
The Canadian Black Book study ranks vehicles on the retained percentage of their manufacturer suggested retail price (MSRP) after four years. Holding on to a high value means that ownership will cost less when it comes time for reselling or trading in for a new model, so this is a very important metric.
To find out more on the latest Panamera, Macan and 911, which are currently being offered with factory leasing and financing rates from zero percent, see our 2021 Porsche Panamera Canada Prices page, our 2021 Porsche Macan Canada Prices page, and our 2022 and 2021 Porsche 911 Canada Prices pages, where you can get the latest pricing info along with the various trims and options, plus you can learn about available manufacturer rebates and dealer invoice pricing that could save you thousands.
Make sure to find out how a CarCostCanada membership can benefit you when purchasing your next new vehicle, and remember to download our free app from the Apple Store or Google Play Store so you can have all of this info and more available whenever you need it.
Story credits: Trevor Hofmann
Photo credits: Porsche