{"id":671,"date":"2019-02-19T13:52:06","date_gmt":"2019-02-19T18:52:06","guid":{"rendered":"https:\/\/articles.carcostcanada.com\/?p=671"},"modified":"2025-03-06T16:18:49","modified_gmt":"2025-03-06T21:18:49","slug":"negotiation-101-how-to-successfully-beat-car-dealers-at-their-own-game","status":"publish","type":"post","link":"https:\/\/articles.carcostcanada.com\/negotiation-101-how-to-successfully-beat-car-dealers-at-their-own-game\/","title":{"rendered":"Negotiation 101: How to Successfully Beat Car Dealers At Their Own Game!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you in the market for a new car? If so, you\u2019re most likely anxious about talking your dealer down from the astronomical quote they\u2019ve just given you. Don\u2019t break a sweat. Car Cost Canada is here to help!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing as car shopping is not something you do every day, you have limited experience, especially when dealing with seasoned car sharks who know the ins and outs of the deal. <\/span><a href=\"https:\/\/carcostcanada.com\/\"><span style=\"font-weight: 400;\">Negotiating a new car price in Canada<\/span><\/a><span style=\"font-weight: 400;\"> is an art unto itself. This article levels the playing field between regular folk and trained dealers. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A question that no doubt comes to mind is, \u201c<\/span><b>Can you still haggle with car dealers?<\/b><span style=\"font-weight: 400;\">\u201d You absolutely can! When shopping for a new or used car, you might already be aware of the basics &#8211; <\/span><b>do your homework and don\u2019t be afraid to walk if the dealer isn\u2019t meeting you halfway<\/b><span style=\"font-weight: 400;\">. But there are some more essentials that will get you a great deal. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>No But Seriously, Have You Done Your Homework?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Start with settling on a car make, model and trim level before you approach a dealership. Don\u2019t let the dealer sway your decision too much in this regard. If they sense you haven\u2019t done your due diligence, the dealer is likely to get you to commit to add-ons that are way out of your budget. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve taken this preemptive step, you\u2019ll also have a ballpark price, and that in and of itself serves as a great starting point to begin negotiations. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Hear Multiple Dealers Out Before Putting Down Your Money<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">With any sizeable investment such as buying a new house, a car is really no different. You have to explore all your options to give yourself that much more bargaining power. This helps you deliberate between the best deals. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your dealer senses that you have promising offers from other dealerships, they\u2019ll be inclined to cooperate. And if your dealer refuses to yield, simply walk! Go to a dealer who offers reasonable pricing solutions and cordial services. <\/span><\/p>\n<p><b>What should you not say to a car salesman? <\/b><span style=\"font-weight: 400;\">When hopping from one dealership to another, here\u2019s what you should <\/span><i><span style=\"font-weight: 400;\">never say,<\/span><\/i><span style=\"font-weight: 400;\"> lest it bruises your bargaining powers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cI don\u2019t know all that much about cars.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cWow, I really <\/span><i><span style=\"font-weight: 400;\">love<\/span><\/i><span style=\"font-weight: 400;\"> that car.\u201d (Sure you do, but if you let them know that, they will play on your emotions to get you to commit to the deal)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cMy credit isn\u2019t too great at the moment.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cI absolutely <\/span><i><span style=\"font-weight: 400;\">must<\/span><\/i><span style=\"font-weight: 400;\"> buy a car today.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cMy trade-in is parked outside.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cI have a high paying job.\u201d (This prompts them to elevate their quotes)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cWhere are the cup holders?\u201d (Save the trivial questions for later; Begin with important and well-informed questions first)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Watch Out For These Typical Dealer Traps<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Car salesmen come with a roster of slick tactics to get you to commit to the deal and pay over and above your means. <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One of the first tactics is for salespeople to <\/span><b>attempt to wear you out with lengthy negotiations<\/b><span style=\"font-weight: 400;\"> in the hopes that you\u2019ll just cave and commit. To offset this tactic, stagger your buying experience; talk numbers on one day, test drive on another, etc.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cIf I can get you this price will you buy the car today?\u201d This is known as the porcupine technique where <\/span><b>the dealer tries anything to get you to sign the paperwork. <\/b><span style=\"font-weight: 400;\">Don\u2019t give a definite answer until you are very sure about the transaction. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>The dealer will limit you to two options<\/b><span style=\"font-weight: 400;\">, for instance, asking you if you want the car in black or blue. That indicates that the deal is already made and it\u2019s now a matter of attending to trivial details. In this case, they aren\u2019t giving you the option of saying \u201cno\u201d or \u201cI need to look into this before I make a decision.\u201d<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your dealer might skip to talking about financing options and <\/span><b>try to get you to forget about negotiating a good price<\/b><span style=\"font-weight: 400;\"> first and foremost. Don\u2019t talk about monthly payments or finance terms &#8211; do that later on. First, try to negotiate for the best price possible. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The dealer might provide <\/span><b>misleading information<\/b><span style=\"font-weight: 400;\"> such as telling you that great rebates are available to those who pay the sticker price. That\u2019s your cue to walk. Rebates are provided by the manufacturer and not the salesperson. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Another tactic is the age-old \u201c<\/span><b>take it or leave it &#8211; today only!<\/b><span style=\"font-weight: 400;\">\u201d ultimatum. The dealer puts you in a pressure boiler situation where you\u2019re rushed to make a decision if you want their \u201climited time only\u201d offer. Don\u2019t let this tactic dupe you. The price and associated rebates are likely to remain the same on any other day you drop by. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>Get Wise to the Real MSRP: Demand a Free Dealer Invoice Report<\/b><\/h3>\n<p><b>How do I get the best deal on a new car? <\/b><span style=\"font-weight: 400;\">A dealer invoice report is your ultimate wingman. <\/span><b>It will help you discover the true MSRP <\/b><span style=\"font-weight: 400;\">(what the dealer actually paid to the manufacturer to own the vehicle). That way, you can skip fringe charges, hidden fees, markups and so on. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A dealer report also makes it easier for you to negotiate and compare certified dealers to find the best one. <\/span><\/p>\n<p><b>How much can you negotiate on a new car? <\/b><span style=\"font-weight: 400;\">This really depends on your negotiation prowess. Typically, you ought to follow the 3-5% rule, which essentially suggests that you should add a 3-5% margin to the MSRP so as to arrive at a negotiation price. That way, you\u2019re facilitating a great deal for yourself while also being fair to the dealer. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>With Car Cost Canada, SAVE Over 15% on Your Next Car!<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t let your dealer pull one over you. Get a <\/span><b>free dealer invoice report <\/b><span style=\"font-weight: 400;\">and become a smart and savvy shopper! Access certified dealerships, rebates, exclusive incentives and more. <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Sounds interesting! Send me my <\/span><a href=\"https:\/\/carcostcanada.com\/Canada\/Makes?act=RegisterPro\"><span style=\"font-weight: 400;\">free dealer invoice report<\/span><\/a><span style=\"font-weight: 400;\"> right now!<\/span><\/h4>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you in the market for a new car? If so, you\u2019re most likely anxious about talking your dealer down from the astronomical quote they\u2019ve just given you. Don\u2019t break a sweat. Car Cost Canada is here to help! Seeing as car shopping is not something you do every day, you have limited experience, especially [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-container-style":"default","site-container-layout":"default","site-sidebar-layout":"default","disable-article-header":"default","disable-site-header":"default","disable-site-footer":"default","disable-content-area-spacing":"default","footnotes":""},"categories":[1],"tags":[107],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carcostcanada","tag-negotiating-new-car-price-canada"],"_links":{"self":[{"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":3,"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"predecessor-version":[{"id":675,"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/posts\/671\/revisions\/675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/media\/672"}],"wp:attachment":[{"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/articles.carcostcanada.com\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}