Before getting way ahead of ourselves with too much positivity, let’s just say that July offered up a lot of hope for things returning to normal. Ford not only saw its F-Series’ month-over-month (MoM) deliveries up by 44.6 percent to 16,980 unit-sales since June, but this lofty sum also meant the full-size truck’s monthly year-over-year results had increased by a whopping 22.5 percent.
Likewise, Ram’s Pickup sales were up nearly 33.0 percent in June, from 7,137 to 9,490 deliveries, which also resulted in a YoY gain of 30.4 percent. Strong pickup truck sales usually reflect positively on Canada’s business community, which spends significantly in this segment’s fleet business, but even all of this buoyant behaviour didn’t help General Motors hang on to third place for either of its large trucks.
The bottom rung of July’s podium ended up being Canada’s best-selling SUV, Toyota’s RAV4, which also saw it make up serious ground from June’s temporary doldrums. With 6,472 examples sold last month, the rugged-looking crossover’s MoM growth equalled a stunning 134.8-percent, while it also saw a hardly insignificant 9.0-percent increase from July of 2019. Could we be past the worst of this year’s auto market downturn?
As you may have already guessed, GMC and Chevrolet made up fourth and fifth on Canada’s July 2020 sales chart, with 5,108 and 5,097 respective Sierras and Silverados delivered. These results bring our rosy outlook back to reality, being that the two trucks saw MoM declines of nearly 5.6 and 2.0 percent apiece, yet on the positive the General’s July numbers showed a YoY increase of 43.8 and 24.9 percent respectively.
Despite getting kicked out of the top-5, July was a much more positive month for Honda than June, thanks in part to its CR-V compact SUV not only managing to find a place back on Canada’s top-10 best-seller’s list with 5,076 unit-sales, resulting in a solid sixth-place ranking, but also due to the Civic compact sedan holding on for a respectable seventh with 4,946 deliveries of its own. Once again, however, it probably wasn’t as much of a celebration as a sigh of relief at the automaker’s Markham HQ, being that the two popular models found 5.8 and 15.3 more respective buyers in July of 2019 than they did last month.
Like Honda, Toyota benefited from two top-10 models in July, with its second-best-selling Corolla earning the trust of 3,375 new buyers, although this also happened to be a decrease of 16.6 percent when compared to July of 2019. Comparatively, Nissan may simply be happy to see their Rogue back on the top-10 list, and considering how difficult the past few months have been for everything, the automaker might also be ok with this compact SUV’s 2,999 July 2020 deliveries only dropping its YoY results by 3.1 percent.
Hyundai’s only top-10 news for July was a return for the Kona, which managed 2,915 deliveries for a MoM gain of 5.5 percent, although this represented a slight slip of 8.3 percent when compared to sales in July of 2019.