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From virtual cover to cover, this new book from two Canadian automotive experts stakes out and clearly explains the guiding principles of new vehicle buying, making it a must-read for any new vehicle buyer who doesn’t want to overpay (or feel like they’ve overpaid) for their new car or truck.

❝ I thought I’ve been getting great deals on new cars for 25 years; this enjoyable book politely told me that there’s a very good chance I’ve been overpaying for my new cars……… ❞
Deacon B., Markham, ON.
❝ Truly a book that had a return on investment. I not only saved money on my transaction but I bought a better vehicle than I originally thought because I used their vehicle selection advice……. ❞
Chantal R., Vancouver, BC.
❝ I was given the book by a friend and I learned many new things about buyer types and personalities that will help me sell more new cars from this point onward……… ❞
Anonymous, Toronto, ON.