Canada’s Most Trusted Source for Car Buying Leads

Bringing consumers and dealers together since 1999

CarCostCanada® (CCC) is one of Canada’s most highly visited consumer websites for new and used vehicle pricing. For more than 25 years, Canadians have relied on CCC for:

  • Detailed dealer invoice (cost) pricing
  • Comprehensive rebate and incentive information
  • Market Value Reports (MVRs) with real-time cross-shopping recommendations
  • Transparent guidance on what they should expect to pay for a new vehicle

Our members are educated, price-aware, and often long-term subscribers — some for over 20 years. These high-intent buyers rely on CCC before, during, and after their vehicle purchase.

What Is a CarCostCanada Recommended Dealer?

A CarCostCanada Recommended Dealer (RD) is a certified dealership partner who receives exclusive, high-quality buyer referrals from CCC.

When a member requests a dealer introduction, or when a member lives within a postal code where we have a participating RD partner, CCC connects the member directly with that partner dealership.

How Dealer Referrals Work:

  1. A member builds and prices a new or used vehicle and receives a proprietary CarCostCanada Market Value Report.
  2. The member requests a dealer connection — or CCC automatically matches them to a Recommended Dealer in their postal code region.
  3. The referral is delivered exclusively to the partner within that territory.
  4. The dealer engages with a highly informed buyer who has already reviewed pricing and incentives.

Why Dealerships Partner with CarCostCanada

CarCostCanada provides benefits that are unique in the Canadian new-vehicle marketplace:

  1. High-Intent, Educated Leads

Members arrive with realistic expectations, market knowledge, and a strong purchase timeline.

  1. Exclusive Referrals (No Competition Within Territory)

Referral assignments are protected by postal-code areas, brand-specific and adjustable by region.

  1. Flexible Territory Options

Dealers may expand or contract their postal-code footprint based on inventory, staffing, or market strategy.

  1. Training & Support for Better Conversions

Our Dealer Support Team provides guidance on converting CCC referrals into successful vehicle deliveries.

  1. A Loyal Member Base

CarCostCanada has thousands of long-term users who return each time they are in the market for another vehicle.

  1. AI-Enhanced Recommendation Engine

Our platform leverages advanced technology to suggest alternatives during shortages, keeping buyers connected to dealers with availability.

How to Become a Recommended Dealer

To inquire about becoming a CarCostCanada Recommended Dealer, the authorized dealership decision-maker may contact our Dealer Support Team by email or by phone.

1-866-453-6995 ext. 280

A team member will arrange a short introduction call and provide details on program availability in your region.