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Buyer Reviews
Willowdale Subaru
222 Steeles Ave West
Thornhill
Ontario
Buyer Reviews 66
Average Rating 8.4
Average Discount $2,128
Subaru Crosstrek
Rated 1
Buying a 2025 Subaru Crosstrek, and saving $0 off of MSRP.
Unbelievably unpleasant experience with this salesperson. I traded in our old Toyota Corolla, but I told him only after we had agreed on the lease details. He was visibly upset about that and gave me a ridiculously low trade-in value. When I showed him the real value range of our car, which was several thousand dollars higher than what he gave me, he said yes to the lowest value of that range (our car was worth more than the minimum value) and was so impertinent that he told me the trade-in price did include the HST(!!!!!!), and wanted to give me 13% less than that price. I said no, and said no deal, got up and went home, knowing he would call me. That’s what did happen: he finally agreed to my price, rounded down to the next lower $1000, reducing it by $141. I will never ever recommend that dealership to anyone wanting to purchase/lease a new Subaru.
George from North York, ON
reported on Tuesday, July 29, 2025
Subaru Crosstrek
Rated 5
Buying a 2024 Subaru Crosstrek, and saving $1250 off of MSRP.
Was told the car would arrive in August, still not here, and getting a loaner as the lease on the current vehicle expires on Monday. Had to chase them down. Not a great experience at all. Didn't respond to initial emails or calls, had to make a site visit to get responded to.
Mark from Thornhill, ON
reported on Tuesday, October 22, 2024
Subaru Ascent
Rated 6
Buying a 2023 Subaru Ascent, and saving $1000 off of MSRP.
We bought a demo. They weren't willing to budge on the price but there were upgrades put on the car that were not charged to us. They were pleasant to deal with otherwise
Jack from Toronto, ON
reported on Tuesday, December 05, 2023
Subaru Impreza
Rated 8
Buying a 2018 Subaru Impreza, and saving $750 off of MSRP.
Hong from Markham, ON
reported on Sunday, January 15, 2023
Subaru Crosstrek
Rated 8
Buying a 2022 Subaru Crosstrek, and saving $0 off of MSRP.
Gerald from Toronto, ON
reported on Thursday, June 09, 2022
Subaru Forester
Rated 8
Buying a 2017 Subaru Forester, and saving $1000 off of MSRP.
CHEUNG from Mississauga, ON
reported on Monday, April 18, 2022
Subaru Outback
Rated 8
Buying a 2021 Subaru Outback, and saving $1750 off of MSRP.
Victor from Toronto, ON
reported on Sunday, January 02, 2022
Subaru Forester
Rated 8
Buying a 2021 Subaru Forester, and saving $1250 off of MSRP.
Oren from Thornhill, ON
reported on Saturday, November 06, 2021
Subaru Forester
Rated 10
Buying a 2021 Subaru Forester, and saving $4500 off of MSRP.
Andrii from North York, ON
reported on Friday, October 29, 2021
Subaru Crosstrek
Rated 9
Buying a 2021 Subaru Crosstrek, and saving $1500 off of MSRP.
DR. from Thornhill, ON
reported on Wednesday, April 21, 2021
Subaru Outback
Rated 9
Buying a 2020 Subaru Outback, and saving $2000 off of MSRP.
I had a very good transaction overall.
JB from North York, ON
reported on Friday, January 29, 2021
Subaru Impreza
Rated 9
Buying a 2020 Subaru Impreza, and saving $2500 off of MSRP.
Donald from North York, ON
reported on Monday, January 18, 2021
Subaru Outback
Rated 9
Buying a 2020 Subaru Outback, and saving $1500 off of MSRP.
LUIS from Toronto, ON
reported on Sunday, January 03, 2021
Subaru Impreza
Rated 8
Buying a 2018 Subaru Impreza, and saving $1750 off of MSRP.
George from North York, ON
reported on Thursday, July 19, 2018
Subaru Forester
Rated 8
Buying a 2018 Subaru Forester, and saving $1000 off of MSRP.
Dan from Vancouver, BC
reported on Thursday, May 03, 2018
Subaru Outback
Rated 10
Buying a 2018 Subaru Outback, and saving $2000 off of MSRP.
Excellent service and they had no issue accepting your outline of costs.
Rob from , ON
reported on Wednesday, December 27, 2017
Subaru Outback
Rated 10
Buying a 2018 Subaru Outback, and saving $2250 off of MSRP.
murat from Concord, ON
reported on Friday, October 27, 2017
Subaru Outback
Rated 10
Buying a 2018 Subaru Outback, and saving $500 off of MSRP.
Ken from Toronto, ON
reported on Saturday, October 21, 2017
Subaru WRX
Rated 9
Buying a 2018 Subaru WRX, and saving $1000 off of MSRP.
Dealership was great! Afshin had a man named Bruce Zhou help me and he was very knowledgeable about the model. I was treated with respect and as a savvy consumer. The business office was great too. Not pushy at all. Gave me information and time to decide.
Marisa from North York, ON
reported on Saturday, September 23, 2017
Subaru BRZ
Rated 7
Buying a 2017 Subaru BRZ, and saving $1500 off of MSRP.
Sahil from Scarborough, ON
reported on Friday, September 01, 2017
Subaru Forester
Rated 7
Buying a 2017 Subaru Forester, and saving $250 off of MSRP.
Jason from East York, ON
reported on Saturday, July 01, 2017
Subaru Impreza
Rated 9
Buying a 2017 Subaru Impreza, and saving $1000 off of MSRP.
Edward from North York, ON
reported on Saturday, May 20, 2017
Subaru Outback
Rated 10
Buying a 2017 Subaru Outback, and saving $1000 off of MSRP.
Very good service, car was ready for pickup in les than a week, very pleased with the employees there, especially Kirk.
Once again, thank you!
Stelian from Etobicoke, ON
reported on Tuesday, May 16, 2017
Subaru Outback
Rated 9
Buying a 2017 Subaru Outback, and saving $1500 off of MSRP.
Melvyn from Mississauga, ON
reported on Monday, May 08, 2017
Subaru Crosstrek
Rated 8
Buying a 2017 Subaru Crosstrek, and saving $2250 off of MSRP.
Lalit from Toronto, ON
reported on Sunday, April 23, 2017
Subaru Outback
Rated 9
Buying a 2012 Subaru Outback, and saving $5000 off of MSRP.
Conveniently located to the subway/ reputation for good service and good pricing. Once the salesman knew that I was a member of CarCost Canada, there was no need for negotiation. he gave me his best price which was lower than the suggested CarCost Canada price
Alfred from Toronto, ON
reported on Monday, May 07, 2012
Subaru Forester
Rated 10
Leasing a 2012 Subaru Forester, and saving $2000 off of MSRP.
Vivian from Toronto, ON
reported on Friday, March 16, 2012
Subaru Impreza WRX
Rated 10
Leasing a 2012 Subaru Impreza WRX, and saving $4000 off of MSRP.
Danny from Bradford, ON
reported on Wednesday, March 07, 2012
Subaru Forester
Rated 10
Leasing a 2012 Subaru Forester, and saving $1500 off of MSRP.
I get the sense that there isn't as much room to bargain in Canada as in the States, but Car Cost has helped me get a good deal. Some dealers will tell you they will accept the Car Cost numbers, but then find ways to increase the price, others will tell you there's no way that they can afford to do a deal at that price. You can find a dealer who will go with the Car Cost numbers and don't be afraid to ask for lower. Good luck.
John from Toronto, ON
reported on Tuesday, February 07, 2012
Subaru Impreza
Rated 10
Buying a 2011 Subaru Impreza, and saving $1500 off of MSRP.
Purchase floor model or last model year model. Speak directly with the sales manager, very helpful and straight to business with negotiating price.
Rei from Toronto, ON
reported on Saturday, January 21, 2012
Subaru Impreza
Rated 7
Buying a 2012 Subaru Impreza, and saving $1500 off of MSRP.
joe from Markham, ON
reported on Friday, January 20, 2012
Subaru Outback
Rated 8
Buying a 2012 Subaru Outback, and saving $2500 off of MSRP.
I was contacted by Willowdale Subaru shortly after generating a CarCostCanada report on the Subaru Outback, and they offered invoice+3% right away. I also find www.thecarmagazine.com a very good source to research on pricing (which is under Armada Data Corp as well).
Jeffrey from Markham, ON
reported on Friday, January 13, 2012
Subaru Outback
Rated 9
Buying a 2012 Subaru Outback, and saving $2000 off of MSRP.
This is my second Subaru - I have the driveway from hell.
I was very impressed with the Sales Manager who made first contact with me - very professional. The third question the salesman asked was "Do you have the CCC package - no hesitation.
Great experience
Antony from kettleby, ON
reported on Wednesday, December 28, 2011
Subaru Forester
Rated 10
Leasing a 2011 Subaru Forester, and saving $2000 off of MSRP.
I mentioned to the sales person that I have a Car Cost Canada Report, he takes a reasonable profit on top of the dealer cost. We also get the factory-to-dealer rebate which showed on the report only, not on other media, even their official website.
Pang from Markham, ON
reported on Monday, November 14, 2011
Subaru Forester
Rated 10
Buying a 2011 Subaru Forester, and saving $1000 off of MSRP.
CarCost Canada automatically contacted above dealer. Sales manager emailed me promptly and invited me to the dealership. Very courteous and businesslike approach, no hype.
Enno from Toronto, ON
reported on Wednesday, November 09, 2011
Subaru Outback
Rated 8
Leasing a 2011 Subaru Outback, and saving $4000 off of MSRP.
They were the only dealership to honour the Car Cost pricing. On that note, I was thrown off a little bit because I intended to get the Outback base at first. When they were sold out, the only vehicle left was a higher end model. I couldn't access the Car Cost website from my phone, so I had to rely on my memory. I think I came pretty close after the calculations but it would have been alot easier knowing and purchasing the car I wanted.
Andy from Toronto, ON
reported on Friday, November 04, 2011
Subaru Legacy
Rated 8
Buying a 2011 Subaru Legacy, and saving $2000 off of MSRP.
Read all the buying tips taking the emotion out of the purchase helps a lot in reducing the stress.
Thomas from Midland, ON
reported on Saturday, October 08, 2011
Subaru Forester
Rated 8
Leasing a 2011 Subaru Forester, and saving $2000 off of MSRP.
Dan from Toronto, ON
reported on Friday, October 07, 2011
Subaru Outback
Rated 7
Buying a 2011 Subaru Outback, and saving $2000 off of MSRP.
David from Toronto, ON
reported on Tuesday, October 04, 2011
Subaru Forester
Rated 9
Buying a 2011 Subaru Forester, and saving $2000 off of MSRP.
Frank from Toronto, ON
reported on Tuesday, September 20, 2011
Subaru Outback
Rated 10
Buying a 2011 Subaru Outback, and saving $2000 off of MSRP.
I looked at the total market plus the suggested markup range that the dealer might accept. In my case the total markup was $3,000 and I offered $1,000 which was accepted. Also got the cash credit. Car was ready for pick up in 2 days. Everything as advertised, easy transaction, and little stress when the dealer knows you're with Car Cost Canada. Highly recommended.
Stephen from Toronto, ON
reported on Friday, September 02, 2011
Subaru Outback
Rated 10
Buying a 2011 Subaru Outback, and saving $5000 off of MSRP.
Craig from Shanty Bay, ON
reported on Tuesday, August 09, 2011
Subaru Forester
Rated 8
Buying a 2011 Subaru Forester, and saving $1000 off of MSRP.
The reports were useful in providing an excellent base from which to start negotiations and made the process more fair overall.
Loriana from Toronto, ON
reported on Sunday, July 31, 2011
Subaru Outback
Rated 9
Buying a 2011 Subaru Outback, and saving $1500 off of MSRP.
Once we met with the dealer, knowing we came through Car Cost Canada, he gave us a 4% markup.
MILWID from Thornhill, ON
reported on Wednesday, July 13, 2011
Subaru Impreza
Rated 9
Buying a 2011 Subaru Impreza, and saving $1000 off of MSRP.
Becky from Markham, ON
reported on Wednesday, June 15, 2011
Subaru Impreza
Rated 9
Buying a 2011 Subaru Impreza, and saving $2000 off of MSRP.
Have a price in mind and stick to it... I think I could have saved $2000 off the price but settled at $1800... Dealer basically asked me what I wanted to pay....so I told him...It was easy...
David from Toronto, ON
reported on Wednesday, April 13, 2011
Subaru Outback
Rated 9
Buying a 2011 Subaru Outback, and saving $6000 off of MSRP.
Willowdale Subaru was convenient to our home. The salesperson was not happy when we walked in with the CarCost paperwork, but overall I was happy with the service.
Elaine from Toronto, ON
reported on Tuesday, April 12, 2011
Subaru Legacy
Rated 10
Buying a 2011 Subaru Legacy, and saving $2000 off of MSRP.
Very easy and straight forward to deal with.
freddie from toronto, ON
reported on Monday, April 04, 2011
Subaru Outback
Rated 8
Buying a 2011 Subaru Outback, and saving $4000 off of MSRP.
Do your shopping around and don't feel pressure to buy. Spend time to research your choices. Don't buy in a hurry.
Maria from Vaughan, ON
reported on Thursday, March 24, 2011
Subaru Forester
Rated 9
Buying a 2011 Subaru Forester, and saving $1500 off of MSRP.
Since CarCost contacted the dealer, the dealer already knew I was coming in with the CarCost info and passed me to the rep for volume e-sales. Is that good or bad I don't know. So instead of negotiating from Retail price down you are essentially negotiating from Wholesale price up. That means you have already set the maximum bottom price yourself by starting at Wholesale. Still not convinced that is a good thing. But maybe the markup is indeed that slim.
LEUNG from Scarborough, ON
reported on Monday, March 21, 2011
Subaru Outback
Rated 8
Buying a 2011 Subaru Outback, and saving $3000 off of MSRP.
First offer should be lower than invoice price
Karinne from Toronto, ON
reported on Sunday, March 13, 2011
Subaru Forester
Rated 10
Buying a 2011 Subaru Forester, and saving $1500 off of MSRP.
Mike from Markham, ON
reported on Friday, February 11, 2011
Subaru Impreza
Rated 9
Leasing a 2011 Subaru Impreza, and saving $1500 off of MSRP.
The vehicle has good value: all wheel drive and powered by regular gas instead of premium gas. The dealer was straight forward and recognized the CarCost membership upfront. I did not need to negotiate and the price was competitive. So, I saved the time and stress in negotiation but the price was the same as with other eager car purchasers who chose to invest over an hour to get their savings.