CarCostCanada's September 2021 Top 10 Vehicles Sold Report


Canada's Top 10 Selling New Cars

Six top-10 models grew their month-over-month (MoM) sales in September, while three managed to stay on this prestigious list despite losing ground. Additionally, last month’s final 10th position was filled by a compact car that sold fewer units than when last mentioned back in June.

Ford’s F-Series was one of the six improvers thanks to 9,821 deliveries that resulted in a 3.8-percent MoM gain, although the full-size pickup truck’s year-over-year (YoY) difference was down by -40.0 percent. This continues a trend that shows far fewer sales in 2021 than 2020, and much less than in previous years, which has a great deal to do with the much-talked-about microchip shortage that appears to be severely impacting the automotive industry.

Back to positives, at least for Stellantis, Ram’s Pickup found its usual home in second-place last month, but at 5,023 units its sales were only slightly above the halfway mark of F-Series deliveries. Still, despite a YoY downturn of 45 percent, the full-size truck made the same 3.8-percent gain as Ford’s competitor, which is nothing to complain about in today’s market.

September’s third-best-selling vehicle was probably as much of a surprise to Toyota as it now is to the rest of us, being that the Japanese automaker’s RAV4 wasn’t occupying its usual top placement amongst non-commercial unibody vehicles; its Corolla was. The compact car pulled in 4,635 Canadian consumers last month, representing MoM growth of 8.9 percent, and YoY gains of 18.5 percent. That its main competitor, Honda’s Civic, was ranked sixth overall, and the RAV4 came in eighth, behind Honda’s CR-V for the second consecutive month, which placed fourth, is another sign that consumer preferences had little to do with the outcome, but rather chip shortages were at play.

Speaking of the CR-V, its September sales were 4,180 units, reflecting -28.4-percent and -7.1-percent MoM declines respectively, which might look bad until comparing it to its arch-rival from Toyota. In fact, the RAV4’s total of 2,954 deliveries represented a MoM plunge of -43.9 percent, plus a drop of -57.2 percent YoY.

Next on the list is Chevrolet’s Silverado that’s been beating GMC’s Sierra handily in recent months, similarly to how it regularly fares in the United States, albeit this is unusual for Canada where General Motors’ dedicated truck and SUV division normally does better in this segment. Nevertheless, the Silverado’s fifth-place showing was the result of 3,792 unit-sales for a 3.8 percent MoM gain, but its YoY difference was -32.9 percent, which at least isn’t as far into negative territory as the F-Series and Ram. Likewise, the seventh-place Sierra’s 3,340 deliveries reflected 3.8 percent MoM growth, while its YoY downturn was fractionally less ominous at -32.1 percent.

The aforementioned Civic, which as mentioned earlier managed sixth overall in September, found 3,591 Canadian buyers for a -15.6-percent decline in MoM deliveries, plus an even greater 29.8-percent drop YoY. This was the exact opposite of the previously-noted Corolla, although Hyundai’s Elantra, which returned to Canada’s top-10 after a four-month hiatus thanks to 2,698 deliveries, sold -5.5 percent fewer units since then, and -22.9 percent less YoY.

Second-to-last on this top-10 list, but hardly unpopular in Canada’s overall new vehicle market, Ford’s Escape held on to its ninth position thanks to nearly matching RAV4 sales last month at 2,871 units, which represented 3.8 percent MoM growth as well as a 10.2-percent uptick in YoY deliveries.

All in all, despite the chip shortage and other issues plaguing Canada’s new car market, it’s nice to leave September’s sales on a positive note.


Make & Model
Units Sold
Year over Year Change
Base MSRP
Body Style
Fuel Economy
Warranty
1

Ford | F-Series

9,821
Down -40 %
$38,695
Pickup Trucks
City (L/100 km): 9
Hwy (L/100 km): 7.1

Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Corrosion:
5 Years/Unlimited km
Roadside Assistance:
5 Years/100,000 km
2

Ram | Pickup

5,023
Down -45 %
$47,945
Pickup Trucks
City (L/100 km): 9
Hwy (L/100 km): 7.1

Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Corrosion:
5 Years/160,000 km
Roadside Assistance:
5 Years/100,000 km
3

Toyota | Corolla

4,635
Up 19 %
$19,450
4dr Car
City (L/100 km): 9
Hwy (L/100 km): 7.1

Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Corrosion:
5 Years/Unlimited km
Roadside Assistance:
3 Years/Unlimited km
4

Honda | CR-V

4,180
Down -7 %
$31,470
SUVS
City (L/100 km): 9
Hwy (L/100 km): 7.1

Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Corrosion:
5 Years/Unlimited km
Roadside Assistance:
3 Years/Unlimited km
5

Chevrolet | Silverado

3,792
Down -23 %
$32,648
Pickup Trucks
City (L/100 km): 9
Hwy (L/100 km): 7.1

<<< Preliminary 2022 Warranty >>>
Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Certain Commercial and/or Government Fleet vehicles and vehicles factory equipped with 6.6L Duramax Turbo-Diesel Engine or equipped with a 3.0L Duramax Turbo-Diesel Engine: 5 years/160,000 km
Corrosion:
3 Years/60,000 km
Rust-Through
6 Years/160,000 km
Roadside Assistance:
5 Years/100,000 km
Certain Commercial and/or Government Fleet vehicles and vehicles factory equipped with 6.6L Duramax Turbo-Diesel Engine or equipped with a 3.0L Duramax Turbo-Diesel Engine: 5 years/160,000 km
6

Honda | Civic

3,591
Down -30 %
$25,370
4dr Car
City (L/100 km): 9
Hwy (L/100 km): 7.1

Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Corrosion:
5 Years/Unlimited km
Roadside Assistance:
3 Years/Unlimited km
7

GMC | Sierra

3,340
Down -32 %
$33,848
Pickup Trucks
City (L/100 km): 9
Hwy (L/100 km): 7.1

<<< Preliminary 2022 Warranty >>>
Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Certain Commercial and/or Government Fleet vehicles and vehicles factory equipped with 6.6L Duramax Turbo-Diesel Engine or equipped with a 3.0L Duramax Turbo-Diesel Engine: 5 years/160,000 km
Corrosion:
3 Years/60,000 km
Rust-Through
6 Years/160,000 km
Roadside Assistance:
5 Years/100,000 km
Certain Commercial and/or Government Fleet vehicles and vehicles factory equipped with 6.6L Duramax Turbo-Diesel Engine or equipped with a 3.0L Duramax Turbo-Diesel Engine: 5 years/160,000 km
8

Toyota | RAV4

2,954
Down -57 %
$28,590
SUVS
City (L/100 km): 9
Hwy (L/100 km): 7.1

Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Corrosion:
5 Years/Unlimited km
Roadside Assistance:
3 Years/Unlimited km
9

Ford | Escape

2,871
Up 10 %
$29,699
SUVS
City (L/100 km): 9
Hwy (L/100 km): 7.1

Basic:
3 Years/60,000 km
Drivetrain:
5 Years/100,000 km
Corrosion:
5 Years/Unlimited km
Roadside Assistance:
5 Years/100,000 km
10

Hyundai | Elantra

2,698
Up 23 %
$18,099
4dr Car
City (L/100 km): 9
Hwy (L/100 km): 7.1

Basic:
5 Years/100,000 km
Drivetrain:
5 Years/100,000 km
Corrosion:
5 Years/Unlimited km
Roadside Assistance:
5 Years/Unlimited km
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