Buying a 2010 Toyota Highlander, and saving $2000 off of MSRP.
Chose vehicle because of very satisfactory experience with similiar vehicle traded, service record of the dealership, assistance and coutesy provided during purchasing experience. This transaction has been like no other in the past. No pressure, no condescending comments on trade. No salesman games, no "got to talk to the manager" just straight talk
I used the wholesale price and black book to determine whether difference paid was equitable. In the end purchase difference was $2,500 more favourable than dealer referenced by Car cost.
Buying a 2010 Toyota Venza, and saving $1500 off of MSRP.
We have been getting our Avalon serviced at Exeter Toyota for years and have been very pleased with the service, the attitudes and the environment there.
Our buying experience was a pleasure. The salesperson asked what we were looking for - model, engine, packages etc. - pressed a button, and gave us a quote with a clearly identified discount. We compared the cost to our Car Cost wholesale numbers and the quote was within the recommended 3%-6% profit range (5.6% actually). End of story - a stress-free deal.
Buying a 2009 Toyota Matrix, and saving $500 off of MSRP.
I did not follow the usual format of showing car cost information before the quote is made. I used the information afterwards to determine if the dealer had made me a fair offer, taking into account his offer for my trade in vehicle. I did disclose to the sales rep prior to concluding the deal that I had a car cost dealer invoice price.
Where this may have helped was when I then informed sales person (after having told them I had car cost info) that I would accept their quote for the car and my trade-in but I was not prepared to get needed work done on my old vehicle (previously quoted at about $500). This did not present a problem to dealer. Again, this could be because he already felt he was getting a good deal for my old vehicle, or, perhaps he realized he would lose the sale, especially since I knew exactly how much profit they were making. Overall though, both the sales person, and even the business manager, were easy going and I did not feel I was being pressured.