Leasing a 2011 Toyota Sienna, and saving $2000 off of MSRP.
I did full negotiations on the phone (for my last 3 vehicles). I go to the dealership to see the vehicles and test drive, but refuse to discuss price in person to avoid any emotion. I then call and indicate I am a member of CCC, and this is what I am willing to pay. This was my first purchase from the Guelph dealership, and I told them it would be a shame if I purchased another vehicle from outside of Guelph considering I live here and get my vehicle serviced here. He said come on in and let’s talk. I said I only come in to sign, and full pricing needs to be agreed on before I come in. This is the time to also negotiate extras (hood deflector, chrome mouldings) as I forget floor mats, and it was too late once we agreed to everything else.
Leasing a 2011 Toyota Highlander, and saving $2000 off of MSRP.
Dealership has sales staff on salary with bonus, not commission. Not a high pressure sales dealership. Very nice people. Free car washes every Saturday. Service centre open to midnight. I travelled from Toronto for this particular model/colour and was pleased I did.
Tips regarding use of wholesale report:
1) I negotiated trade-in first (they provided the highest amount of four appraisals and much higher than the low ballers at another Toyota dealership).
2) only after settling on a trade-in value did I disclose I had a CarCostCanada report. I brought a copy and had worked out prices according to profit margins on a grid so I could quickly determine the amount of discount I was getting as I negotiated.
I didn't get an amazing discount as supply is short right now but it was fair and with the excellent trade-in amount I received it was about $1000 better than the best deal I could get from another Toyota dealer for the same car a week earlier. And much easier and more pleasant to negotiate with than the harder sales approach of the other dealer. It was worth the drive to Guelph even though I'll never take advantage of the free car wash.