Buying a 2008 Honda Civic Sdn, and saving $500 off of MSRP.
Government rebate of $1000 and the reliability of Honda Civic. The reason for choosing the specific dealer was mainly because of the service and attention given by the salesperson. Although I had the Wholesale Price Report, given the popularity of the car, there was little room to negotiate and the dealer knows it. You just have to play one dealer against another. One might propose gifts: tires, free oil/filter change for a year, etc. while another offers nothing.