Buying a 2009 Mazda MAZDA3, and saving $2000 off of MSRP.
It's important to select a sales rep you are comfortable with.
I provided the the Wholesale Price Report to the sales rep and asked for her best deal she thought was fair to both parties.
Tracey from Regina, SK
reported on Friday, July 03, 2009
Buying a 2008 Mazda MAZDA3, and saving $500 off of MSRP.
I was considering a Matrix, Golf or the Mazda3. Having the invoice pricing allowed me to clearly compare these three dealerships with respect to their profit margin. My sales rep was great. I've been visiting the lot for over a year and she was very patient and friendly with me. She was in no rush to push a sale but always there to answer my questions.
So when I visited last night neither her or I thought I would be buying a car but I did. Once all the pricing was laid out I brought up the pricing reports. She knew, of course, and said that there's not much room to move on the lower priced vehicles which I agreed. BUT she could maybe take 100-200 off the retail price. This is when the reports became quite helpful. I told her VW only took a 4% markup and that Toyota was willing to drop their price by 300-400. So then she came back with a 300 dollar drop. Finally I said if you drop $400 off I'll buy the car right now. She checked it out with the business manager and the deal was made. I don't think they come down this much very often so I felt like I did okay.
In the end, the reports gave me the confidence to negotiate. Without them you're only guessing and the less you know the more disadvantaged you will be.
It was in my mind a worthwhile investment of $40.