With 15,094 units delivered, the F-Series found 11.1 percent fewer buyers in August than it did in July, but notably the full-size truck’s sales grew by 3.4 percent when compared against August of 2019. Likewise, with 8,436 deliveries to its name, the Ram Pickup earned an identical 11.1-percent fewer customers last month, although its year-over-year (YoY) deliveries were up by 1.1 percent.
Skipping down two places to the Honda Civic, which pulled in 4,776 new clients in August for a 3.5-percent month-over-month (MoM) downswing, plus an even more dramatic (than the just-noted trucks) 21.3-percent upsurge since August of 2019, it might be easy to suggest a trend, that possibly business is not only back to normal after our months’ long health sojourn, but even better, Canada’s auto market is responding positively to pent-up demand, but alas we have the current running story of General Motors’ twin pickup trucks to delve into, which doesn’t always align with what chart analysts’ prognosticate.
As stated a moment ago, the Sierra and Silverado lost ground in August, due to near-equal deliveries of 4,541 and 4,531 units apiece, which represented the same 11.1-percent MoM downturn as their aforementioned full-size truck competitors, but where the GMC-branded model’s market growth shrank by 8.4 percent YoY, the Chevy-badged alternative grew its annualized monthly stake by a sizeable 17.2-percent. Additionally, the fraternal twins combined for 9,072 units in August, which (as usual) would’ve placed GM in the number-two position if Canadian new vehicle sales were categorized by automaker instead of brand.
Last on August’s top-10 list was Nissan’s Rogue, which snapped up 2,666 new buyers compared to 2,999 in July (strange how both sets of numbers lined up so evenly—or oddly), resulting in a MoM dip of (you guessed it) 11.1 percent, while the Japanese compact SUV’s YoY results were even less congratulatory at -28.4 percent.
Not that any of the aforementioned vehicles can be considered losers (they’re ranked in the top-10 after all), but August’s bigger winners were Toyota’s RAV4 and Corolla, Honda’s CR-V, plus Hyundai’s Kona, which placed third, fourth, eighth and ninth last month.
Yes, all of the above made MoM gains, with the RAV4 finding 18.1 percent more customers in August for a final tally of 7,646 units, plus even better its YoY increase was a considerable 31.4 percent (August of 2019 clearly wasn’t a very strong month), while the same brand’s Corolla earned 12.9 percent more buyers last month than in July, resulting in 3,812 of these compact Toyotas down Canadian roads.
Moving back up the list to Honda’s CR-V, which lured in 5,246 new owners for a 3.3-percent MoM advantage, its YoY results were less celebratory due to a drop of almost 6.0 percent.
Finally, albeit in ninth place, Hyundai’s Kona sold 3,683 units for a significant MoM increase of 26.3 percent, while its YoY results also increased, albeit by a whopping 58.7 percent. We should continue to expect big things from this little SUV, not to mention all of the crossover utilities on this list.